Want to know how a copywriter thinks and works? Here’s the deets.

I sometimes can’t help but feel that copywriting is often misunderstood as a profession. Compared to other marketing/branding roles, like web developing or graphic design, copywriting, and the way copywriters operate, still has the power to leave people mystified.

With that in mind, I thought I’d put down a few points to help you know your friendly neighbourhood copywriter better.

? First up, we don’t often know the ins and outs of intellectual property. I just wanted to get that out of the way.

? We love seeing a business use words well, and we genuinely want to do the same for you.

? We often think far too deeply about the connotations of seemingly innocuous words, but, hey, that’s what you’re paying us for.

? You might think you want an expert in your field, but actually you just want an expert copywriter. Part of the job is to do the research and learn about the industry, and a top copywriter can turn in copy that reads like it was written by an expert.

? We all work in different ways. There’s no right or wrong way, it’s just individual preference, but trusting a writer’s process will get you better results.

? We all talk and compare notes. We’re more like a community than competitors, and we have each other’s backs.

? We totally walk around judging the use of apostrophes.

I hope that’s cleared a few things up and given you an insight into the mind of copywriters.

Of course the best way to understand a copywriter is to speak to and work with one.

Why not get started and say hello to me?